https://www.allisonlei.com/home daily 1.0 2025-12-16 https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1547519609115-R61CA0RQQ7ZIMX9Y8D1E/Research_Icons_2.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1549334081201-ON8SXCDJY5RLK9AFRW4D/ANA_wireframes_test2.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1549581262823-W0YO7UQ464DPDPC6OGM6/Annotated_Wireframes_flows.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1550279368698-9XGL5TCARMAF5T4FT8M3/Changes_Screen1_CHANGES+-+PIVOTS.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548711657483-Y5Q44SQBB2NF9JXHJO32/Iphone_competition_CLASSPASS.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548711657597-0E7DQIRL7WBZ9LP67BYK/Iphone_competition_MINDBOYD.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548711658102-Q54X4PW3AYFB6L11STCI/Iphone_competition_yogaGlo.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548711860570-2Q0HPCCLWFYRB1EWESI0/Iphone_competition_DAILYYOGA.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548711860564-6UZERO2W66CL1Z9BJJ5A/Iphone_competition_YOGAIA.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548713189119-ZNGATJITJIUDG4KBNVNY/Iphone_competition_VIBRANT.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1547152131228-PGJUHHUSF14F67WAZJSL/manyphones_flat_mockup.jpg Home - Project Scope: Type: Mobile Application Platform: iOS, Android https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548885128266-JTA7TH96B8OG9OOR6KIA/FEATURE+PRIORITIZATION+-+Results_2.jpg Home - Feature Matrix https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548888296260-ZVSSQE4MJNICN8QWURQY/Card_Sort_results-01.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548887229439-RZF9N2LGI8OUKRZOCWOO/Site_Map_IA.jpg Home - Site Map App structure is informed by feature prioritization research results. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1547592822754-3JOUBF8KW74PCZWG9LM0/User_Research_3imagesb.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548214922749-6QUZ7TV5Z96EZSEIPA47/PERSONAS_PERSONA+-+B_PERSONA+-+B.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548214893467-94F1HMWDI97KOE61J6L3/FlowB_USER+FLOWS+-+HAPPY+copy.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1549343363594-93HP7KKGUVDUUHDN1M2N/ANA_StyleGuide.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1547501997971-HV74BJBNHPROXOE2MHI7/UserResearch_Notes_sm.jpg Home Interview Notes https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1547511609125-0RKX7HZMS4CLQAIVIDOJ/Interview_UserResearch.jpg Home - Digital Post Its Synthesizing User Data https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1547501939123-7PXZ0CXM5YZ10QRJQN1Y/Synthesized_UserResearch-01.gif Home - Affinity Map Synthezing User Data https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1547158668964-TE4G2M6ZU3XB8ZLRAL7N/Thoughs%26Assumptions_INITIAL+THOUGHTS.png Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548273229738-Z2BYRCRKL15LG3PVCVKJ/Competition_Screenshots_Vina%402x.png Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548715165056-81U00H6T5NDEWH6CY1ZS/Competition_Screenshots_Vibrant%402x.png Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548715807852-2LBIP2B0WYAWRO1QJ1F6/Competition_Screenshots_YogaGlo%402x.png Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1550005470084-7AS5XZV2U8DC49VC1N1L/ANA_sketch_storyboarding.jpg Home Quick Storyboard of an Ideal User Flow for Revised Problem https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548718455973-J64J1TLTY015Q8GG0KFS/Feature_Prioritization%402x.png Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548205107869-RSTUII6XHNLFTKEUQ2HJ/MappedPrototype_sm.png Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548891419249-NYD85OR7YQB9L9B3MB8H/IMG_5242.jpeg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548891265850-Q5U4AND913NOVJNSBTXY/IMG_5244.jpeg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548891302258-WJIAF0T98NWP2J69ES1J/IMG_5248.jpeg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1547595029431-IYJ4ASZF2FOW7IMICO3D/PERSONAS_PERSONA+-+A.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548214644489-YMGY51S0F26XGTHDGACG/FlowA_USER+FLOWS+-+HAPPY.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548204746132-SPO52CKT439XSWU3ZX31/ezgif.com-video-to-gif-2.gif Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548199569652-QLUM3AHCO5Q8SYRFHXS2/ezgif.com-video-to-gif.gif Home ui https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1585790943436-7JCLMI0OVBTIHBQHN0SW/update_habitualchallenge_lg.jpg Home - Project Scope: Type: Mobile Application Platform: iOS, Android https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600813865936-CW6S3F535CK4E1OLL4UH/ux-indonesia-w00FkE6e8zE-unsplash.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600385968756-R8BTKJPBTFF1MOFUAIJ5/User_Research+Copy.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600455840945-SEZEFX1B7BURHHE9AB0A/Curafied+-+Research+-+INTERVIEWS+-+Notes.jpg Home Click through for full size and details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600455841572-I36G7ACGCD7EYX1LHNVO/Curafied+-+Research+-+INTERVIEWS+-+Synthesized+Data.jpg Home Click through for full size and details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600455840616-KIBJFF8QXH264ZI0L1NN/Curafied+-+Research+-+INTERVIEWS+-+Synthesized+Data+2.jpg Home Click through for full size and details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600814508414-UTRV1JZJ9WBB096JK4HX/user_testing2.jpg Home Quick Storyboard of an Ideal User Flow for Revised Problem https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600288999266-OTZ4CTAEW8MHGYXJ6F4L/laptop_mock.jpg Home - Project Scope: Type: Mobile Application Platform: iOS, Android https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600278698182-BWHMRY12WTDF4TDGZTIQ/thoughts%26assumptions.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600810695338-5ZPBWASPNT7YBE3YLQF8/Screen+Shot+2020-09-22+at+2.35.57+PM.png Home Click for full design recommendations report and details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600448576802-HX7T1HYFT661ILLNP0NH/Curafied+-+Research+-+PERSONA+-+Casual+User.jpg Home Click for full size version and details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600448577555-FVPO2EXEGHXBFEY9WCTG/Curafied+-+Research+-+PERSONA+-+Influencer.jpg Home Click through for full size version and details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600448576798-RGTOT4VM46HPX9I7020O/Curafied+-+Research+-+PERSONA+-+Brand+%28Representative%29.jpg Home Click through for full size and further details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600719568611-0R360MVTOE9NAMAQNBEP/Curafied+-+Research+-+Usability+Test+-+Participant+1+-+Details.jpg Home Click for larger version and details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600719629436-HAUC3KQ5V5UEQOKFW3NS/Curafied+-+Research+-+Usability+Test+-+Participant+2.jpg Home Click for larger version and details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600719653805-FJA3PYBELLYU4GSO8A09/Curafied+-+Research+-+Usability+Test+-+Participant+3.jpg Home Click for larger version and details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600719677605-POLS234AE16OQFFBX0QY/Curafied+-+Research+-+Usability+Test+-+Participant+5.jpg Home Click for larger version and details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600720670098-WZ2SQGGFP75ATNMZXIEP/Curafied+-+Research+-+Usability+Test+-+Participant+6.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1600798375496-MT44YQJ4TZUZC7MT3IAD/Curafied_ResearchIcons3.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1614904477068-XE9JVAW4KE7JFABK4PPC/Screen+Shot+2021-02-11+at+11.45.51+AM.png Home SOLUTION: Success state animation announces list has been uploaded and provides easy CTA to review details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1615236638358-EJ1J88QSMOTPQMK0NUAM/DefaultPermissions_Tooltip.jpg Home SOLUTION: Default permission levels separated by project, country and organization brackets seemed to be understood universally amongst various NGOs. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1615237875725-Y6BAJUCM4BO9CQTSV1RP/GlobalTags.jpg Home PROBLEM: A ‘Global’ tag system would require an account owner to define and set the parameters of each tag. That became too difficult to streamline amongst varying NGOs. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1615239554424-A34P6KQ91N6JK9I4JZU8/Screen+Shot+2021-02-10+at+2.58.26+PM.png Home PROBLEM: A basic tagging system could not accommodate for the discrepancies amongst location detail requirements. NGO projects often operate within a large range of countries, and those countries categorize administrative areas differently. How do we tag for counties in one country… and districts in another? Any system we thought of in this way became too complex and difficult to understand. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1616362197101-EARSZ1WFNH10N6K0KZ4K/Invite_Multi_Users.jpg Home SOLUTION: Expanding forms helped alleviate the user burden of inviting ALL the employees in their org, which can often be overwhelming and time consuming. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1615249838789-9ISSSYD1GZMDVZPUWD99/UPdateGroupDetails.jpg Home SOLUTION: Account owners going through initial onboarding would likely encounter a large number of notifications due to syncing group information from our partner app, DreamSave. Offering multi select batch assignment through clear CTAs was an effective was to resolve those issues quickly. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1616363918656-1KHA7QS6KNYQIAD9Q2KJ/SETTINGS+-+Permissions_CORRECTLABEL.jpg Home SOLUTION: Default permission levels were provided to alleviate set up burden for the most common admin levels, but options to customize were made available within permissions settings for added adjustments. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1616290505786-3D4P7Z4HNK35AERO4HFB/OnboardingGuide.jpg Home SOLUTION: 'The ‘Getting Started Guide’ acts as an easily accessible road map for users to complete onboarding at will. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1613172869064-F64P58FUQANGP5MV80S9/PORTFOLIO+-+Case+Study+Mapping+-+New+frame.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1601399877941-54BCM1GL4GWQSC3VG4KM/flat_screen_mockup.jpg Home - Project Scope: Type: Mobile Application Platform: iOS, Android https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1614881244019-B0I71OF64AMRDQZL7WNC/discover_phase_icons.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1615247520712-KG9S7CPYM6QWC118AQXP/GroupNeeds_Alert.jpg Home SOLUTION: Automatic notifications alert users to unresolved group information. Animated tool tips show users where to click to resolve these issues. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1616362503813-P0PIGX3TPL29LU56MNJP/InviteUsersByList.jpg Home SOLUTION: Batch update functionality allowed users to import contact lists easily from their existing employee contact spreadsheets. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1614903869054-9RU7YFKZEQMUS6X3HAQD/ux-indonesia-w00FkE6e8zE-unsplash.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1616278427717-JUMMMHTV87G9V8AWOL8K/laptop_outside2.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1616363324933-CPXXAZMIB5TEBHH4S3PV/defaultjobroles_noredtext.jpg Home PROBLEM: Users were confused by default job role titles when they did not exist in their organizations under the same name. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1614904703343-QAZVMUNM4R3U2S3GKUK8/InvitedUsers_status.jpg Home SOLUTION: The ‘Invited Users’ tab helped users keep track of who they had already invited as well as gave options for resending invites directly from there. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1616278909737-8JWLFRFQAWKWPATR5UB4/C%26C+-+Asana.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1616278909824-S5GIG9AMLZ75YSTQ1VOM/C%26C+-+Hive.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1616278910866-6JDL52H8OQUVEPEZHS51/C%26C+-+Monday.com.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1616278911050-YKSZF2HLF7LP6264BX30/C%26C+-+Trello.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1614902798431-45S3FNW91YU2LO2NOVPS/make_icon.jpg Home https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1615236876166-UGQN9DKHJ8MKEUO0VGLZ/Screen+Shot+2021-02-10+at+10.17.24+AM.png Home SOLUTION: For added clarity, hover states with descriptions were provided when assigning permission levels in form dropdown menus. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1616290603970-RJDTGKKMXY78WB925WRH/Screen+Shot+2021-02-09+at+2.34.54+PM.png Home SOLUTION: Animated Tool Tip calls out where to locate guide upon initial login. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1614904315108-J8HN1VFSWGXFNUJTIHIH/Upload_UserList_Loading.jpg Home SOLUTION: Progress indicator state pops up while user list is uploading to notify users of progress. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1613170153818-6D9XRFW2H5NGAJPZG4II/PERSONA+-+Organizational+Level.jpg Home 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prioritization research results. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1549343363594-93HP7KKGUVDUUHDN1M2N/ANA_StyleGuide.jpg Dania de Jonghe https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1547595029431-IYJ4ASZF2FOW7IMICO3D/PERSONAS_PERSONA+-+A.jpg Dania de Jonghe https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1548214644489-YMGY51S0F26XGTHDGACG/FlowA_USER+FLOWS+-+HAPPY.jpg Dania de Jonghe https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1547592822754-3JOUBF8KW74PCZWG9LM0/User_Research_3imagesb.jpg Dania de Jonghe https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1578599798052-4KW71JA1MDTW8MS1IZ56/normal_office.jpg Dania de Jonghe https://www.allisonlei.com/insight/oldversion daily 0.75 2020-10-06 https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1601399877941-54BCM1GL4GWQSC3VG4KM/flat_screen_mockup.jpg INSIGHTS (Old Version) - Project Scope: 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https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1613174327539-NXHN1XIVCPN4ZHNZD5KJ/Screen+Shot+2021-02-12+at+3.58.40+PM.png INSIGHTS (Onboarding - No C&C screens) https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1613172869064-F64P58FUQANGP5MV80S9/PORTFOLIO+-+Case+Study+Mapping+-+New+frame.jpg INSIGHTS (Onboarding - No C&C screens) https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1614902798431-45S3FNW91YU2LO2NOVPS/make_icon.jpg INSIGHTS (Onboarding - No C&C screens) https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1614904977390-98EJXT0H8RXTQR5RLFN7/initial_permissions_wireframe.jpg INSIGHTS (Onboarding - No C&C screens) https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1615236638358-EJ1J88QSMOTPQMK0NUAM/DefaultPermissions_Tooltip.jpg INSIGHTS (Onboarding - No C&C screens) Left image is of default permissions levels in settings. Right image is of default permissions offered in user invite modal. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1613172947509-UHB8WSG64HM3JUDCEY3O/OnboardingGuide.jpg INSIGHTS (Onboarding - No C&C screens) - Getting Started Guide (Copy) Our road map solution providing users with step by step instructions. Easily accessible from the Side Nav Bar CTA Button referenced upon first login via animated tool tip. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1613173094863-E5O0KDK32TZNH0FM41TB/Screen+Shot+2021-02-09+at+2.34.54+PM.png INSIGHTS (Onboarding - No C&C screens) - Animated Tool Tips (Copy) Animated Tool Tips were a key part of our Teaching Onboarding experience. We used them to draw user attention to key features throughout the platform. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1614904315108-J8HN1VFSWGXFNUJTIHIH/Upload_UserList_Loading.jpg INSIGHTS (Onboarding - No C&C screens) Progress indicator state pops up while user list is uploading. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1614904477068-XE9JVAW4KE7JFABK4PPC/Screen+Shot+2021-02-11+at+11.45.51+AM.png INSIGHTS (Onboarding - No C&C screens) Success state animation announces list has been uploaded and provides CTA to review details. https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1615236876166-UGQN9DKHJ8MKEUO0VGLZ/Screen+Shot+2021-02-10+at+10.17.24+AM.png INSIGHTS (Onboarding - No C&C screens) https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1615247520712-KG9S7CPYM6QWC118AQXP/GroupNeeds_Alert.jpg INSIGHTS (Onboarding - No C&C screens) https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1615237875725-Y6BAJUCM4BO9CQTSV1RP/GlobalTags.jpg INSIGHTS (Onboarding - No C&C screens) https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1613170153818-6D9XRFW2H5NGAJPZG4II/PERSONA+-+Organizational+Level.jpg INSIGHTS (Onboarding - No C&C screens) https://images.squarespace-cdn.com/content/v1/5c36764155b02c01bb0d5fbc/1615237007324-HVTOPGRIA438S9D190TW/SETTINGS+-+Permissions_All.jpg INSIGHTS (Onboarding - No C&C screens) Permission level details. 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